Western Sports Foundation supports Western athletes in securing a stronger, healthier future

As a 501(c)3 non profit, Western Sports Foundation (WSF) is committed to providing an essential support system for Western athletes. Through our services, athletes have access to personal and professional development resources centered around five key areas of wellness: Financial Assistance, Mental Health, Physical Health, Life Skills, and Education & Career Development.

WSF’s services are available to all levels and disciplines of Western athletes at little to no cost thanks to the generosity of our donors and partners.

Unlike mainstream pro athletes, professional cowboys and cowgirls don’t have a team of trainers, dietitians, sports psychologists, and crisis managers on speed dial. Without that built-in system, Western athletes have limited access to support, and they’re left responsible for all their own expenses, even while recovering from an injury.

WSF fills that gap by providing free or low cost resources to help athletes navigate every aspect of life. WSF services include all the tools athletes need to succeed in the arena as well as in other professional endeavors and life after the ride.

  • Recovering from an injury can be overwhelming. WSF provides financial assistance to support living and medical expenses while athletes heal—bringing peace of mind so they can focus on getting back in the arena. 

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  • Our experienced providers offer one-on-one coaching in areas including financial literacy, social media and interview prep to help athletes succeed in the digital age.

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  • WSF is committed to supporting athletes' mental health through every stage of their career and beyond.

    Our providers offer confidential counseling services, support with mental roadblocks, brain health evaluations, and support after an injury.

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  • WSF believes that every rodeo athlete deserves to feel their best, both in and out of the arena.

    That's why we partner with leading physical therapists, injury prevention specialists, and registered dietitians who share our passion for helping athletes achieve optimal physical wellness and maintain their health long after their days of competing are over. 

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  • The road may go on forever, but a rodeo career doesn't.

    That's why we offer scholarships, work with top career coaches, and facilitate connections with Western-focused job platforms like Of the West. These resources allow athletes to carry the values they’ve developed in their into the next chapter of life.

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WSF’s services are available to current and retired athletes who hold cards with professional organizations including:

Join us in providing an essential support system for cowboys and cowgirls

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